Merrion Square Dental

Privacy Policy

Last updated: 15 September 2026

Merrion Square Dental is committed to protecting your privacy and handling your personal data responsibly and in accordance with applicable data protection legislation, including the General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store and protect personal information when you use our website, contact our practice, submit an enquiry, request or book an appointment, become a patient, or interact with our online advertising.

1. Who We Are

Merrion Square Dental is a dental practice located at:

78 Merrion Square, Dublin 2, Ireland

For questions about this Privacy Policy, your personal data or your data protection rights, you can contact us at:

Telephone: (01) 661 8145
Email: info@merrionsquaredental.ie

2. Information We May Collect

Depending on how you interact with us, we may collect personal information including:

  • Your name

  • Email address

  • Telephone number

  • Information you provide when making an enquiry or requesting or booking an appointment

  • Information submitted through forms on our website

  • Information submitted through advertising platforms such as Meta (Facebook and Instagram)

  • Information provided through our enquiry, booking or customer relationship management systems

  • Technical information such as IP address, browser type, device information and website usage data

  • Marketing attribution information, such as the advertisement, campaign, search or website page through which you contacted us

  • Information necessary to communicate with you regarding your enquiry, appointment or treatment

Where you become a patient of Merrion Square Dental, we may also process information relating to your dental and general health where necessary for the provision of dental care.

Health information is considered special category personal data under the GDPR and is subject to additional protections.

3. How We Use Your Information

We may use your personal information to:

  • Respond to your enquiry

  • Contact you about a dental treatment or service in which you have expressed an interest

  • Arrange, confirm or manage appointments

  • Provide dental care and maintain appropriate patient records

  • Communicate with you regarding your treatment, appointment or enquiry

  • Operate and improve our website, enquiry and booking processes

  • Measure and understand the effectiveness of our advertising and marketing activities

  • Maintain the security and proper operation of our systems

  • Meet our legal, regulatory and professional obligations

We process personal data only where we have an appropriate legal basis under applicable data protection law.

Depending on the circumstances, this may include:

  • Your consent

  • Taking steps at your request before providing a service or entering into a contractual relationship

  • Performance of a contract

  • Compliance with a legal or regulatory obligation

  • Our legitimate interests, where those interests do not override your rights and freedoms

Where special category personal data, including health information, is processed, we will only do so where an appropriate condition under applicable data protection law applies.

4. Meta Lead Forms and Online Advertising

Merrion Square Dental may use advertising services provided by platforms including Meta Platforms (Facebook and Instagram).

If you submit your details through a Meta lead form, the information you provide — such as your name, email address, telephone number and information relating to your enquiry — will be shared with Merrion Square Dental so that our team can respond to your request.

Your information may also be processed by Meta in accordance with Meta’s own privacy policies and terms.

Submitting an enquiry does not create a dentist-patient relationship and does not constitute medical or dental advice.

We may also use advertising and analytics technologies to understand how people interact with our advertisements and website and to measure campaign performance, subject to applicable consent requirements.

Information submitted in response to a specific enquiry will not automatically be treated as consent to receive unrelated future electronic marketing communications. Where consent is required for such marketing, it will be requested separately.

5. Cookies, Analytics and Advertising Technologies

Our website may use cookies and similar technologies for essential website functionality, analytics, advertising and measurement purposes.

These technologies may include services provided by third parties such as Google and Meta.

Where required by law, non-essential cookies and tracking technologies, including analytics, advertising and conversion-tracking technologies, will only be activated after you have provided the appropriate consent.

You can manage your cookie preferences through the cookie consent controls available on our website.

You may also be able to manage certain advertising and privacy preferences directly through the relevant third-party platforms.

6. Sharing Your Personal Information

We do not sell your personal information.

We may share or make personal data available to trusted third parties where necessary to operate the practice, provide our services and respond to enquiries.

These may include providers of:

  • Practice management and appointment systems

  • Customer relationship and enquiry management systems

  • Website hosting and technical services

  • Email and communications services

  • Analytics and advertising platforms

  • IT and data security services

  • Professional, regulatory, insurance or legal services where required

These providers may process personal data on our behalf or, in some circumstances, act as independent data controllers.

We will only share personal information where there is an appropriate reason and legal basis for doing so.

Where personal data is transferred outside the European Economic Area, appropriate safeguards will be used where required by applicable data protection law.

7. How Long We Keep Your Information

We retain personal information only for as long as necessary for the purpose for which it was collected and to meet applicable legal, regulatory and professional requirements.

Retention periods may vary depending on the nature of your interaction with Merrion Square Dental.

For example, information relating only to an initial enquiry may be retained for a different period from information that forms part of a patient’s clinical record.

Where you become a patient, dental and clinical records will be retained in accordance with applicable legal, regulatory and professional record-keeping requirements.

When personal information is no longer required, it will be securely deleted, anonymised or otherwise disposed of as appropriate.

8. Data Security

We take appropriate organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration, disclosure or destruction.

Access to personal information is limited to those who reasonably require it for legitimate professional, administrative or operational purposes.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

9. Your Data Protection Rights

Subject to applicable law, you may have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete personal data

  • Request deletion of your personal data in certain circumstances

  • Request restriction of processing

  • Object to certain types of processing

  • Request portability of your data where applicable

  • Withdraw consent at any time where processing is based on consent

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

You also have the right to lodge a complaint with the Data Protection Commission (DPC) in Ireland if you have concerns about how your personal information is being handled.

Information about the Data Protection Commission and your rights is available at www.dataprotection.ie.

10. Direct Marketing

Where permitted by applicable law, Merrion Square Dental may contact you about services, treatments or information that may be relevant to you.

Where consent is required for electronic direct marketing, we will obtain the appropriate consent before sending such communications.

You can withdraw your consent or opt out of marketing communications at any time using the unsubscribe mechanism provided, where applicable, or by contacting us.

Opting out of marketing communications will not prevent us from contacting you where necessary regarding an existing enquiry, appointment, treatment or other service-related matter.

11. Third-Party Websites and Services

Our website may contain links to third-party websites, booking systems, social media platforms or other online services.

Merrion Square Dental is not responsible for the privacy practices of those third parties.

We recommend reviewing the relevant third party’s privacy information before providing personal information through their services.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or data-processing practices.

The latest version will be published on this page together with the date it was last updated.